PROE

Our Story

Resilience Embraced.
Purpose Found.

The inception of our journey is rooted in Johannesburg, South Africa with a vision to establish a performance-oriented brand grounded in purpose-driven values, recognised nationwide and Globally. We are a GOD centred brand rooted in Christian beliefs. The clothing and gear we produce all tell a story, a story of resilience and endurance anchored in Purpose. Each design is fastidiously crafted using the finest materials, ensuring a distinctive aesthetic and exceptional comfort for moments of resilience and challenge.

Our Purpose

Vision and Mission

Vision

Establish a performance-oriented brand grounded in purpose-driven values, with the aim of advancing athletic excellence, fostering team identity, and achieving sustained competitive success.
Empower athletes to surpass their limitations and live with purpose.

Mission

Inspire athletes, students, pupils and the general public to remember their purpose and rationale behind initiating the pursuit of their aspirations amid the ongoing circumstances of life.
For Those who are yet to ascertain their purpose, our purpose is to aid them in discovering theirs.

Behind PROE

Meet the Founders

▶

The Founders and The Chief Strategy Officer Speaking on the Origins of PROE

The PROE Team currently consists of the Co-Founders: Prince-Roe Mulea and John-Kelly Okonkwo, Chief Strategy Officer: Lukhanyiso Bomela, and the Marketing Director: Jayden Theys.

The Founders ignited the vision, but it is the Chief Strategy Officer and Marketing Director who pioneer its realization, shaping the heartbeat of PROE and bringing its purpose to life.

Watch the Video

Our Story...

Resilience Embraced.Purpose Found.